The way I think about design
The Principles guide us
SEE PROBLEMS AND SOLUTIONS FROM A NEW POINT OF VIEW
A FOCUS ON USER OUTCOMES
DIVERSE EMPOWERED TEAMS
RESTLESS REINVENTION
The Loop drive us
UNDERSTAND USERS’ NEEDS AND DELIVER OUTCOMES CONTINUOUSLY
OBSERVE
Immerse yourself in the real world
REFLECT
Come together and form a point of view
MAKE
Give concrete form to abstract ideas.
The Keys align us
LEAD TEAMS TO GREAT USER OUTCOMES USING SCALABLE FRAMEWORK FOR TEAM ALIGNMENT.
HILLS
Align complex teams around a common understanding of the most important user outcomes to achieve.
PLAYBACKS
Bring your extended team and stakeholders into the loop in a safe, inclusive space to reflect on the work.
SPONSOR USERS
Collaborate with real users to increase your speed and close the gap between your assumptions and your users’ reality.