The way I think about design
The Principles guide us
SEE PROBLEMS AND SOLUTIONS FROM A NEW POINT OF VIEW
A FOCUS ON USER OUTCOMES
DIVERSE EMPOWERED TEAMS
The Loop drive us
UNDERSTAND USERS’ NEEDS AND DELIVER OUTCOMES CONTINUOUSLY
Immerse yourself in the real world
Come together and form a point of view
Give concrete form to abstract ideas.
The Keys align us
LEAD TEAMS TO GREAT USER OUTCOMES USING SCALABLE FRAMEWORK FOR TEAM ALIGNMENT.
Align complex teams around a common understanding of the most important user outcomes to achieve.
Bring your extended team and stakeholders into the loop in a safe, inclusive space to reflect on the work.
Collaborate with real users to increase your speed and close the gap between your assumptions and your users’ reality.